Email is a big deal. Over 4 billion people worldwide use it, and that number is growing. So, it’s no surprise that it’s a powerful tool for marketing. One method that’s particularly effective is cold emailing. This is when you send an email to someone you’ve never interacted with before. It’s a great way to start a conversation with a potential client who probably doesn’t know much about your company. But, not just any email will do. The best cold emails are short, to the point, and pack a punch. To get the best results, every part of your cold email campaign needs to be well thought out and executed.
So, what exactly is a cold email? It’s like cold calling, but over email. It’s an unsolicited email sent to someone you’ve never had contact with before. It’s a great way to kick off a business relationship for a bunch of reasons. The content of the email needs to not only grab their attention but also pique their interest and inform them.
Cold emailing has a lot of benefits. When done right, it’s super effective. Plus, it’s practically free, so any positive results are a good return on investment. Here’s how cold emailing can help sales and marketing professionals:
- Reaching people: Many people spend a lot of their time online, checking their inboxes. Cold emails can reach the right person at the best time for them to read it.
- Personalization: People respond well to personalized sales strategies. Cold emails are easy to customize, adding a personal touch with minimal extra effort.
- Informative content: Emails can be more informative than a phone call. They can include images, videos, presentations, and other multimedia content that engages recipients.
- Boosting brand awareness: Even if a cold email doesn’t lead to a sale, it can still increase recipients’ awareness of a brand. This brings sales reps one step closer to converting a new customer.
- Tracking and measurement: With cold email software, a sales team can track the success of their email campaigns and use the results to refine their strategies.
Here are some tips to help you launch a successful cold email campaign:
- Engaging Subject line: Your subject line is the key to your message. It can determine whether a potential customer opens the email or sends it to the trash. It needs to be simple but also intriguing and engaging enough to grab the recipient’s attention.
- Reference a Cold Email Template: There’s no harm in using a template for guidance when composing your first cold email. They provide all the elements of a successful cold email and can be customized for any brand or market.
- Personalize the Details: Personalized cold emails are key to a successful campaign. The email should look like it was written specifically for the recipient.
- Rely on Cold Email Software: Cold email software can save you time and effort by providing templates, tracking results, and automating much of the emailing process.
- Develop a Cold Email Strategy: You need a strategy for your campaign. What do you hope to achieve, and how do you plan to do it? Every part of the email campaign should serve a purpose, and the results need to be tracked so the strategy can be improved.
And so on…
When it comes to the best time to send cold emails, studies have found that the day and time can significantly impact the success of a cold email campaign. Mondays are generally the best day, and Fridays are the worst. Weekend emails are 10% more likely to be opened because 80% fewer marketing emails are sent then. The best time to send a cold email is either between 6 a.m. and 7 a.m. or around 8 p.m.
As for legality, whether or not it’s legal to send cold emails depends on where you’re doing business. In the United States, it’s legal, but there are restrictions and guidelines that must be followed.
In conclusion, email is a widely used communication method, and its prevalence makes it an effective marketing tool. Cold emailing can help brands reach their target audiences, but to be successful, the emails need to be engaging and powerful. Cold emails offer many benefits, including reaching a wide audience, personalized communication, informative content, increased brand awareness, and the ability to track and measure campaign performance. By following the right techniques and strategies, marketers can use email to connect with potential customers, boost brand awareness, and drive business growth.
