Branding is a big deal for your company. It’s not just about your logo, but also the tone you use in your marketing materials. Here’s some advice from the online small business community on how to make your brand pop.
Logo Design Trends
Your logo is often the first thing people notice about your brand. Make it count. Rizza DC’s post on Crowdspring can help you design a logo that resonates with today’s consumers. Check out BizSugar for some reactions to the post.
Logo Design Principles
But remember, logo design isn’t just about following trends. You need to understand the elements that make a logo effective and timeless. James Daniels’ post on Pixel Productions can help you with that.
Plain Language Writing
Branding isn’t just about visuals. Your brand voice, which should be consistent in all your written content, is also crucial. Writing in plain language can help you appeal to a wider audience. David Leonhardt of The Happy Guy Writing Services shares some tips on this.
Website Success
Consistent branding and design can help your business website communicate effectively with customers. Lisa Sicard’s post on Small Biz Tipster dives into several ways to improve your website.
Pinterest Statistics
Pinterest is a highly visual platform, so the right design elements can make your content stand out. Adam Connell’s post on Blogging Wizard shares some statistics that can help businesses maximize the platform. BizSugar members also shared their thoughts on this.
Target Market Vs. Target Audience
To design the perfect brand, you need to know who you’re designing for. Target market and target audience are two terms often used to describe this group. They’re sometimes used interchangeably, but there are key differences. Chandraveer Singh explains more in his post.
Finding Customers Online
You also need to know where your target customers are online to get your branding messages across. This varies for different businesses, but Ivana Taylor of DIY Marketers offers some universal tips.
Customer Experience
The customer experience should be a main consideration in all your company decisions, including branding. Corey Patterson’s post on MarTech provides a guide on what the customer experience is and why it’s so important.
Custom Software Development Team
If your business uses or produces software, the design of your programs can also impact your brand. If you don’t have an in-house development team, choosing the right professionals can help your projects succeed. Ivan Widjaya of BizEpic explains how in his post.
Business Cards
Your branding design should also extend to physical materials, like business cards. These can be handed out at trade shows, client meetings, or just in your daily life. A great design can help you make a positive impression. Harry and Sally Vaishnav share some tips on Small Biz Viewpoints. You can also read commentary from the BizSugar community.
