Visuals are a powerful tool for communication, and infographics are a standout choice when you want to make a point using data. There’s a whole range of infographic styles out there, each suited to different types of data. So, why should your business use infographics? Here’s why:
- Content Marketing: Infographics are a great way to share information in your content. They simplify complex topics into easy-to-understand visuals, making your content more accessible and memorable.
- Adding Value to Blogs: Infographics can condense lengthy data or processes into clear visuals, offering immense value to readers. They allow users to quickly grasp the essence of a topic, making your blog more appealing.
- Increasing Brand Awareness: Sharing your infographics on various platforms or with partners can boost your brand’s reach. Other sites or media outlets might republish them, leading to greater visibility and recognition for your business.
- Training Employees and Partners: Infographics can be useful for internal training or onboarding processes. They can simplify complex procedures, product features, or company policies, making learning quicker and easier.
- Grabbing Attention: In the digital age, where content is abundant, a striking infographic can stand out. Its visual nature can captivate potential customers, making them more likely to engage with your business.
- Raising Awareness or Donations: For NGOs or businesses running campaigns, infographics can vividly depict pressing issues or causes. By visualizing data or stories, you can evoke emotions and inspire action, be it donations, sign-ups, or simple awareness.
If you’re ready to use infographics for your business, here are some examples of different styles and formats to consider:
- Social Media Historical Timeline Infographics: This interactive infographic provides an example of how to share a list of events or dates. When you select a time period, more information pops up about the type of social communication in use at that time.
- Data Loss Percentage Infographic: Businesses can create infographics that show various percentages. This infographic illustrates complex ideas by including various categories to compare different percentages.
- Trademark Process Infographics: This colorful infographic with visual cues like arrows makes it easier to follow the trademark process.
- Magento Vs. Shopify Comparison Infographics: This is a great infographic example for those that need to compare two products or concepts. Each side includes a list of features and qualities.
- Funding Report Informational Infographics: This engaging infographic includes a huge array of details about business funding. The simple graphics that accompany each section make the information more visually appealing and easy to digest.
- File Sharing Flow Chart Infographic: This successful infographic offers a simple flow chart structure with engaging visuals. From the center, you can follow the flow of data to understand the potential risks of sharing confidential information.
- EMV Compliance List Infographic: Infographic guides can be effective for listing items using a visual medium. This example shares the reasons why companies SHOULDN’T become EMV compliant (in a sarcastic way).
- Office Furniture Sectioned Infographic: Infographics can provide information about multiple topics at once. For example, this one offers sections about office chairs, art, and lighting.
- Productivity Graphs: Graphs provide compelling visuals to depict complicated data. This well designed infographic about business productivity and overwhelm includes bar graphs and other charts.
- Healthy Business Survey Infographic: This simple infographic provides visual information to create content around survey responses.
- Millennial Employees Tips Infographic: Infographics can also be a great resource for sharing valuable tips. This infographic shows best practices for managing millennial employees.
- Customer Service Effects Infographic: An infographic makes the ideal tool for showing cause and effect. For example, this one includes charts that show the percentage of customers who prefer certain customer service experiences.
Interactive infographics have revolutionized data presentation, offering a dynamic and engaging user experience. Unlike static infographics, interactive ones invite viewers to explore data more deeply, enhancing understanding and retention. These infographics are particularly effective due to their customizable nature, allowing users to focus on aspects of the data that interest them the most.
Creating your own infographic starts with deciding the purpose. You may want to describe a complex process to provide value to customers, or your goal could be to market your business by comparing your product to a competitor. This can help you select a style and determine what information to include. Then it’s time to actually gather data. You can do this by surveying customers, combing social media posts, or reading research reports. Then determine the best way to compile that data for a visual learner. A beautiful infographic may include a bar graph, percentages, or just illustrations. Then it is time to find the best infographic software. If you’re not sure where to start when designing an infographic, software like Piktochart or Venngage can help. You still need the data, but these tools can help you compile the design elements.
