In 2021, having an online presence is crucial for business growth, regardless of whether you’re setting up a local store or running a fully online business. Your website and its content can make a significant difference. Here are some tips from the online small business community to enhance your online presence.
1. Make TikTok Videos That Connect: TikTok has become a major player in the viral video scene. However, viral videos are only beneficial if they help you connect with your customers. Michael Stelzner discusses how to achieve this in his post on Social Media Examiner.
2. Distribute Your Content Like a Pro: Creating quality content is just one part of your role as a marketer. Once it’s ready, you need to distribute it to the right channels. This varies for every business, but Jodi Harris shares some useful tips in her post on the Content Marketing Institute.
3. Engage Your Followers with Popular Social Media Posts: Most social media posts fall into categories, with some being better for engagement than others. If you want to truly connect with your audience, try the types listed in Na’ama Shoshani’s post on Oktopost.
4. Create a Consistent Blogging Schedule: Consistency is key in blogging. However, maintaining a regular schedule can be challenging, especially if you’re trying to post daily. Instead, create a manageable schedule, as Lisa Sicard suggests in her post on Growmap.
5. Guard Against Web Accessibility Lawsuits: Businesses need to be accessible to everyone, regardless of their background or abilities. This applies to online businesses too. Learn about potential web accessibility lawsuits in this Pixel Productions post.
6. Automate Your Online Forms: Online forms can help you collect valuable data from your audience, but they can also be time-consuming. To automate this process, check out the tips in Ivan Widjaya’s post on Biz Epic.
7. Connect with Your Creative Side: With so much online competition, entrepreneurs need to get creative with their strategies. Russell Emmental provides tips for getting creative in all aspects of your business in his post on Aha!NOW.
8. Monitor Mentions with Social Listening Tools: Your online presence isn’t just about promoting your services. You also need to listen to what others are saying about your brand and industry. Social listening tools can help with this. Adeyemi Adisa lists several options in his post on Platter of Gold.
9. Avoid Toxic Social Media: Social media is a powerful, generally free way to promote a small business. However, it can also be a source of negativity, which can have far-reaching effects. Janice Wald shares insights on how to avoid the negative and benefit from the positive in her post on Mostly Blogging.
10. Promote Your Podcast: Podcasting is becoming increasingly popular. You can build a business around a podcast or use it to establish yourself as a thought leader. Either way, promotion is key. Beth Worthy shares some tips in her post on GMR Transcription.
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