Are you second-guessing the use of emojis in your business texts, fearing they might come off as unprofessional? You might want to reconsider! A study by Zipwhip suggests that emojis are generally well-received, provided they’re used in the right context. Even the older generation, the baby boomers, don’t mind emojis when used appropriately by businesses.
As a small business owner, you’re always looking for ways to show your customers that you care. Personalizing your communication is one way to do this. You’re already texting your customers, so why not add a little flair with emojis? It could add a whole new level of connection to your communication.
In today’s world, most of us are glued to our smartphones. People from all generations, from baby boomers to Gen Z, check their phones multiple times an hour. Given this, having a text-based communication strategy is a smart move for small businesses. But do customers actually like receiving business texts? The answer is a resounding yes! The survey found that people across all generations wish more businesses would reach out to them via text.
But you’re not alone in this. Your competitors are also texting their customers. The survey revealed that a majority of people across all generations have already received a business text. So how can you make your texts stand out? One simple solution is to personalize your texts with emojis.
The survey found that most people across generations are okay with businesses using emojis, as long as it’s done appropriately. A whopping 67% of baby boomers and 80% of millennials, or Gen Y, have no problem with emojis. So, it’s safe to say that you can start using emojis in your texts to add a human touch.
Here are some benefits of using emojis in your texts:
- They can help express empathy.
- They add a personal touch to your texts.
- They can help you connect better with your audience.
- They give your business a personality.
However, remember to use emojis appropriately and avoid overdoing it. Too many emojis can confuse your customers.
The Zipwhip team conducted the survey using Survey Money. They polled equal numbers of baby boomers, Gen X, Gen Y, and Gen Z to understand how different generations prefer to communicate with businesses.
