Hey small business owners, it’s high time you jumped on the video marketing bandwagon! Why, you ask? Well, a whopping 96% of B2B companies are already using video for marketing, according to Hubspot. Diane Primo, the CEO and Founder of Intralink Global, shares five compelling reasons why you should be creating marketing videos for your small business.
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Public Relations Disaster: If your business is going through a PR crisis, a video can help you connect emotionally with your audience and address the issue head-on. Remember the United Airlines incident? The video apology from the CEO not only acknowledged the event but also laid out future plans, showing the company’s responsibility. So, don’t just hide behind text or PR releases. Videos can rebuild trust with their visual cues and authenticity.
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Natural Crisis or Product Recall: When there’s an emergency, like a natural disaster or a significant product malfunction, you need to communicate effectively. Manuals might be detailed, but they’re not always the most accessible or effective. Videos, on the other hand, are intuitive and direct, offering solace and direction at the same time.
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Common Product Problem: With digital platforms, customer feedback is immediate. If a product fault becomes apparent, a video can not only acknowledge the issue but also provide a solution. This shows your brand’s commitment to quality and customer satisfaction.
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Marketing an Intangible Experience: Some experiences are hard to convey with just words. That’s where videos come in. Whether it’s the thrill of white water rafting or the allure of a luxurious hotel suite, videos can capture the essence in a way words often can’t.
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You Haven’t Made One Yet: If you haven’t made a video for your business yet, you’re missing out. Videos can forge a connection, build trust, and provide insight into a brand’s ethos. They can be the window through which potential clients view your offerings.
Now, let’s talk about the advantages of marketing videos. They can enhance your brand personality and human connection, boost social media engagement and shareability, provide clarity and simplify complex concepts, increase website conversion rates, and offer a competitive advantage. They can also improve your SEO and search rankings, offer versatility across different platforms, provide valuable analytics and feedback, enhance customer education and trust, and encourage repeat visits and engagement.
When comparing written communication vs. video communication, videos have a high emotional connect, are more engaging for quick information, provide body language and eye contact for authenticity and trust, and are dynamic with movement and visual aids. They can also easily refer to texts and other materials. So, what are you waiting for? Start creating marketing videos for your small business today!
